Mindfulness is the most important countertrend to the permanent sensory overload of the digital age. Increasingly, we are questioning the way we interact with ourselves and our real-digital environment. Mindfulness is more than a lifestyle issue: it is the rediscovery of the here and now and the art of knowing one’s own needs and living one’s own values.
Detoxing is considered to be detoxification of the body, for example, in the form of getting rid of suspected toxins. This concept is carried over into areas such as mental health. For example, digital detoxing addresses the “fasting” of digital devices.
Femtech stands for technologies developed specifically by and for women as well as their health and healthcare. They are designed to break taboos and address health concerns through smart technologies.
The trend understands a planning approach to the design of structures and spaces. These are designed to improve physical and mental well-being, reduce stress, and prevent hectic schedules.
People are increasingly asking themselves what quality of life means to them and how and with whom they want to invest lifetime. Quality of life encompasses the living conditions of an individual or the members of a society.
Open Knowledge is the disclosure of knowledge and information sources available to all, not just privileged populations. Content is no longer protected by copyright and can thus be freely used, edited and distributed.
Preventive health care addresses the prevention of disease by identifying potential risk factors early. Preventive measures can be applied in all phases of life along the disease spectrum and will be possible in an increasingly individualized way in the future through data-driven business models.
Resonance is considered a basic human need, a basic ability to relate to other people, things, nature, the environment, art or religion. Megatrends such as connectivity or globalization, which generate new network structures not bound to place and time, enable new basic forms of world relations in which spaces for resonance emerge.
Self-Care means developing a sense of your own body and mind, and better recognizing and meeting your own needs. The trend towards self-care focuses on a mindful approach to oneself.
Health protection at the workplace is particularly essential at a time when stress and psychological complaints are rapidly increasing. Employee health becomes a management task to ensure satisfaction, motivation and performance of employees.
This subtrend understands the use of digital health technologies in the healthcare sector, which simplifies the interaction between physicians and patients.
Germophobia defines the fear or aversion to germs and small organisms that cause disease and, in turn, the increasing interest in products that enable this sterility.
Holistic Health lets you take a more holistic view of health awareness. Health, consisting of the three pillars body, mind and soul as a total system does not end with the person, but includes external factors. Aspects such as working environments and access to education are increasingly being taken into consideration, for which the state, the economy and our society must create framework conditions.
Medical Fitness links the sports industry to the healthcare system. The focus is on health-oriented sports activities that are designed to improve the state of health on the customer side in the long term.
Plant-based resembles a changing eating pattern. The number of vegetarians and vegans in society is increasing and new technological possibilities in agriculture are bringing new plant-based products to the market.
Pro-aging describes the appreciation of aging. Due to increasing life expectancy, people are healthy and active longer, even in old age. In contrast to anti-aging, pro-aging stands for the benefits of aging and looks at the youth craze with composure.
Self-optimization describes a constant process of improving personal characteristics and behavioral patterns in a private, professional or athletic environment. To get closer to the personal target state, behavior is recorded at regular intervals, for example through digital self-tracking with smartphones or smartwatches.
Sportivity describes sport as an attitude towards life, which is deeply anchored in the everyday life of individuals and society. It can be consumed at any time, even during the workday, and fulfills a wide variety of needs. Therefore, Sportivity offers great sales potential for related industries, e.g. clothing, nutrition, health and various services.
Health protection at the workplace is particularly essential at a time when stress and psychological complaints are rapidly increasing. Employee health becomes a management task to ensure satisfaction, motivation and performance of employees.
This subtrend understands the use of digital health technologies in the healthcare sector, which simplifies the interaction between physicians and patients.
Germophobia defines the fear or aversion to germs and small organisms that cause disease and, in turn, the increasing interest in products that enable this sterility.
Holistic Health lets you take a more holistic view of health awareness. Health, consisting of the three pillars body, mind and soul as a total system does not end with the person, but includes external factors. Aspects such as working environments and access to education are increasingly being taken into consideration, for which the state, the economy and our society must create framework conditions.
Medical Fitness links the sports industry to the healthcare system. The focus is on health-oriented sports activities that are designed to improve the state of health on the customer side in the long term.
Plant-based resembles a changing eating pattern. The number of vegetarians and vegans in society is increasing and new technological possibilities in agriculture are bringing new plant-based products to the market.
Pro-aging describes the appreciation of aging. Due to increasing life expectancy, people are healthy and active longer, even in old age. In contrast to anti-aging, pro-aging stands for the benefits of aging and looks at the youth craze with composure.
Self-optimization describes a constant process of improving personal characteristics and behavioral patterns in a private, professional or athletic environment. To get closer to the personal target state, behavior is recorded at regular intervals, for example through digital self-tracking with smartphones or smartwatches.
Sportivity describes sport as an attitude towards life, which is deeply anchored in the everyday life of individuals and society. It can be consumed at any time, even during the workday, and fulfills a wide variety of needs. Therefore, Sportivity offers great sales potential for related industries, e.g. clothing, nutrition, health and various services.
